{"product_id":"ultimate-performance-cold-gel","title":"Ultimate Performance Cold Gel","description":"\u003cdiv class=\"product-short-description rte\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eUltimate Performance Cold gel provides cooling relief for sports injuries. It provides relief of joint and muscular pain and helps treat sports injuries, especially inflammation and muscle pain.\u003c\/p\u003e\n\u003cp\u003eUse\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eUltimate Performance Cold Gel\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eduring and after physical exercise. It helps relieve joint and muscular pain, therefore, aiding recovery from injury. It has a soothing effect and helps reduce swelling and inflammation. Apply as and when needed. Easy to apply simply rub well into the affected area for instant cold relief.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest used for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJoint and muscle pain\u003c\/li\u003e\n\u003cli\u003eSwelling\u003c\/li\u003e\n\u003cli\u003eInflammtion\u003c\/li\u003e\n\u003cli\u003eRecovery from intense exercise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow does Ultimate Performance Cold Gel work?\u003c\/p\u003e\n\u003cp\u003eCold therapy gels primarily work by creating a sensation of coolness on the skin. However, they do not significantly lower the skin's temperature. The key ingredient in many cold therapy gels is menthol, which activates cold-sensitive receptors in the skin.\u003c\/p\u003e\n\u003cp\u003eThese receptors, known as transient receptor potential channels (TRPM8), are responsible for the sensations of cold, cooling, and freshness. When activated by menthol, these receptors send signals to the brain. As a result, the brain interprets this as the skin feeling cold, even without a significant decrease in temperature.\u003c\/p\u003e\n\u003cp\u003eWhile the gel itself might have a slightly cool temperature if stored in a cool environment, the primary mechanism for the feeling of coldness comes from this chemical activation of cold receptors. Therefore, the cooling effect is more about perception than a physical reduction in temperature.\u003c\/p\u003e\n\u003cp\u003eThis perceived cooling is still beneficial for pain relief and can help to reduce discomfort, inflammation, and swelling by providing a numbing effect and potentially reducing the nerve activity that signals pain.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"UP","offers":[{"title":"Default Title","offer_id":56470118728004,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0180\/4447\/files\/s-l1600.webp?v=1772720057","url":"https:\/\/shop.base2race.ie\/products\/ultimate-performance-cold-gel","provider":"Base2Race","version":"1.0","type":"link"}